Onboarding
139 comparisons
B leads 57–75%. A real preference.
203 more responses to a ±5% read
Payment
126 comparisons
If this test ran again, A would win 43–64% of head-to-heads. Too wide to call.
257 more responses to a ±5% read
Age range
| A | B | C | |
|---|---|---|---|
| 18–24 | 45%(17) | 61%(23) | 45%(17) |
| 25–34 | 53%(37) | 52%(37) | 45%(32) |
| 35–44 | 62%(16) | 54%(14) | 35%(9) |
| 45–54 | 54%(14) | 65%(17) | 31%(8) |
| 55+ | 25%(4) | 75%(12) | 50%(8) |
Gender
| A | B | C | |
|---|---|---|---|
| Female | 43%(32) | 61%(45) | 46%(34) |
| Male | 54%(26) | 53%(26) | 43%(21) |
| Non-binary | 50%(12) | 71%(17) | 29%(7) |
| Prefer not to say | 60%(18) | 50%(15) | 40%(12) |
Location
| A | B | C | |
|---|---|---|---|
| Tokyo | 43%(31) | 58%(42) | 49%(36) |
| Osaka | 50%(22) | 64%(28) | 36%(16) |
| Berlin | 55%(21) | 61%(23) | 34%(13) |
| Elsewhere | 64%(14) | 45%(10) | 41%(9) |
Median decision time
Revisits
Median time in prototype
| Position | Win rate | n |
|---|---|---|
| Left / first | 43% | 113 |
| Right / second | 57% | 152 |
Position isn’t deciding this test.
Option A
(32 comments)“i like this blue”
A · 35–44 · Male · Tokyo · sa
“fだsfだsl；”
A · 25–34 · Male · Tokyo · dfag
“sd”
A · 25–34 · Male · Tokyo
“dsafa”
A · 25–34 · Male · Tokyo
“The blue feels trustworthy”
A · 18–24 · Prefer not to say · Berlin
“Cleaner hierarchy”
A · 18–24 · Non-binary · Berlin
“Calmer overall”
A · 55+ · Female · Tokyo
“The blue feels trustworthy”
A · 18–24 · Prefer not to say · Elsewhere
“Calmer overall”
A · 25–34 · Non-binary · Osaka · Freelance
“Cleaner hierarchy”
A · 35–44 · Non-binary · Berlin · Freelance
“Calmer overall”
A · 25–34 · Female · Tokyo · Studio K
“The blue feels trustworthy”
A · 55+ · Prefer not to say · Osaka · Freelance
“The blue feels trustworthy”
A · 55+ · Prefer not to say · Osaka · Freelance
“Calmer overall”
A · 25–34 · Prefer not to say · Tokyo
“Cleaner hierarchy”
A · 25–34 · Male · Osaka · Studio K
“Calmer overall”
A · 35–44 · Male · Tokyo · Freelance
“The blue feels trustworthy”
A · 45–54 · Prefer not to say · Elsewhere · Freelance
“The blue feels trustworthy”
A · 45–54 · Female · Elsewhere
“The blue feels trustworthy”
A · 45–54 · Female · Tokyo · Studio K
“Cleaner hierarchy”
A · 45–54 · Female · Tokyo · Studio K
“Calmer overall”
A · 25–34 · Female · Osaka · Acme Inc
“The blue feels trustworthy”
A · 45–54 · Male · Berlin
“The blue feels trustworthy”
A · 18–24 · Female · Tokyo · Studio K
“Calmer overall”
A · 18–24 · Female · Tokyo · Freelance
“Cleaner hierarchy”
A · 18–24 · Female · Berlin
“The blue feels trustworthy”
A · 35–44 · Female · Elsewhere
“The blue feels trustworthy”
A · 35–44 · Female · Elsewhere
“Calmer overall”
A · 25–34 · Prefer not to say · Tokyo · Acme Inc
“Calmer overall”
A · 25–34 · Female · Berlin · Freelance
“Cleaner hierarchy”
A · 25–34 · Male · Osaka
“The blue feels trustworthy”
A · 25–34 · Non-binary · Berlin · Freelance
“Calmer overall”
A · 25–34 · Non-binary · Berlin · Freelance
Option B
(40 comments)“fだsfd”
B · 25–34 · Male · Tokyo · dfag
“だsふぁs”
B · 25–34 · Male · Tokyo · dfag
“gdsa”
B · 25–34 · Male · Osaka · fdsgs
“s”
B · 25–34 · Male · Tokyo · s
“df”
B · 25–34 · Male · Tokyo
“afsd”
B · 25–34 · Male · Tokyo
“Warmer and more welcoming”
B · 55+ · Female · Tokyo
“The orange accent guides my eye”
B · 18–24 · Prefer not to say · Elsewhere
“The pastel combo feels friendly”
B · 25–34 · Non-binary · Osaka · Freelance
“Warmer and more welcoming”
B · 35–44 · Non-binary · Berlin · Freelance
“The orange accent guides my eye”
B · 25–34 · Female · Tokyo · Studio K
“The orange accent guides my eye”
B · 55+ · Prefer not to say · Osaka · Freelance
“The orange accent guides my eye”
B · 25–34 · Prefer not to say · Tokyo
“The pastel combo feels friendly”
B · 25–34 · Male · Osaka · Studio K
“The orange accent guides my eye”
B · 25–34 · Female · Osaka · Acme Inc
“Warmer and more welcoming”
B · 35–44 · Male · Tokyo · Freelance
“The orange accent guides my eye”
B · 35–44 · Non-binary · Osaka
“The pastel combo feels friendly”
B · 45–54 · Male · Tokyo
“Warmer and more welcoming”
B · 45–54 · Male · Tokyo
“Warmer and more welcoming”
B · 45–54 · Female · Elsewhere
“The pastel combo feels friendly”
B · 55+ · Non-binary · Osaka
“Warmer and more welcoming”
B · 55+ · Non-binary · Osaka
“Warmer and more welcoming”
B · 55+ · Non-binary · Osaka
“The pastel combo feels friendly”
B · 55+ · Non-binary · Osaka
“Warmer and more welcoming”
B · 35–44 · Female · Tokyo
“Warmer and more welcoming”
B · 25–34 · Prefer not to say · Berlin
“The orange accent guides my eye”
B · 25–34 · Female · Tokyo · Freelance
“The pastel combo feels friendly”
B · 25–34 · Female · Tokyo · Freelance
“The pastel combo feels friendly”
B · 25–34 · Female · Osaka · Acme Inc
“The orange accent guides my eye”
B · 45–54 · Female · Tokyo · Acme Inc
“The pastel combo feels friendly”
B · 45–54 · Female · Tokyo · Acme Inc
“The orange accent guides my eye”
B · 18–24 · Female · Tokyo · Studio K
“Warmer and more welcoming”
B · 18–24 · Female · Tokyo · Studio K
“The pastel combo feels friendly”
B · 25–34 · Female · Tokyo · Acme Inc
“The orange accent guides my eye”
B · 18–24 · Female · Tokyo · Freelance
“The orange accent guides my eye”
B · 25–34 · Male · Tokyo · Freelance
“The pastel combo feels friendly”
B · 25–34 · Female · Berlin · Freelance
“Warmer and more welcoming”
B · 18–24 · Female · Berlin
“Warmer and more welcoming”
B · 18–24 · Female · Berlin
“Warmer and more welcoming”
B · 18–24 · Prefer not to say · Elsewhere · Acme Inc
Option C
(20 comments)“Feels premium”
C · 18–24 · Prefer not to say · Elsewhere
“Feels premium”
C · 18–24 · Prefer not to say · Elsewhere
“Understated, lets content speak”
C · 25–34 · Female · Tokyo · Studio K
“Understated, lets content speak”
C · 45–54 · Prefer not to say · Elsewhere · Freelance
“Feels premium”
C · 45–54 · Male · Tokyo
“Feels premium”
C · 45–54 · Female · Tokyo · Studio K
“Understated, lets content speak”
C · 25–34 · Female · Tokyo · Freelance
“Feels premium”
C · 45–54 · Female · Tokyo · Acme Inc
“Feels premium”
C · 18–24 · Female · Tokyo · Studio K
“Understated, lets content speak”
C · 18–24 · Female · Tokyo · Studio K
“Understated, lets content speak”
C · 18–24 · Female · Tokyo · Studio K
“Understated, lets content speak”
C · 25–34 · Female · Tokyo · Acme Inc
“Understated, lets content speak”
C · 25–34 · Female · Tokyo · Acme Inc
“Feels premium”
C · 18–24 · Female · Tokyo · Freelance
“Feels premium”
C · 18–24 · Female · Berlin
“Understated, lets content speak”
C · 35–44 · Female · Elsewhere
“Understated, lets content speak”
C · 25–34 · Male · Tokyo · Freelance
“Understated, lets content speak”
C · 25–34 · Female · Berlin · Freelance
“Understated, lets content speak”
C · 25–34 · Male · Osaka
“Understated, lets content speak”
C · 25–34 · Male · Osaka